A big part of South West Business Expo is the opportunity to network with other business owners. You’ll do that naturally throughout the day at the Expo, as there’s a social atmosphere. With the networking cafe, seminar/work shops and general conversations taking place throughout the whole day.
However, if you want to try something different, you might want to participate in one of the speed networking!
Be Bold, Be Brave Be Business Like!
Speed networking is not everyone’s cup of tea. Some people find it just too loud, fast and furious – and in all honesty perhaps not the most effective form of networking. So it is back again this year, following a 3 packed full sessions last year!
What is speed networking?
Speed networking is a meeting format designed to accelerate business contacts. Primarily, the practice involves multiple people that gather in a single space in order to exchange information. Participants greet each other in a series of brief exchanges during a set period of time. During an interaction, attendees share their professional backgrounds and business goals. Networkers are generally seeking exposure to new markets and/or to expand their pool of vendors.
How does it work?
There’ll be a group of up to 40 business people per session and you have a 1 minute to ‘pitch’ your business to each member of the group. So that’s up to 40 times you’ll be explaining to someone what you do! And you’ll therefore hear 40 people pitching their business to you.
What’s the point?
The idea is that out of those 40 or so potential new contacts, at least a few might be worth following up on after the event. It could be a potential new client, strategic partner or perhaps someone else in your network that you could connect them with.
But, how does it work to help you achieve success?
1. Without a doubt you will meet more people in a short timeframe than ever before.
2. All those who participate are like you in that they have invested their time and energy to build their network.
3. Listen and Listen. There is no time for selling, simply have a conversation and learn about what each new connection as both an individual and professional – ie, who they are, what they do.
4. And most important – Follow Up is the key. Speed-networking delivers high volume and quality connections, but you must follow up and begin to cultivate the relationships. The initial interaction is only the starting point for each of your new potential relationships.