If your business is attracting new customers from digital advertising and word of mouth, it can be very tempting to write business shows off as something that you don’t need to do to attract new customers. While Business shows are not always easy and require a lot of preparation, they can be one of the most rewarding forms of marketing. So before you write off business shows as secondary to your current marketing tactics, it pays to learn about their benefits. These 5 reasons explain why business shows like the South West Business Expo should be on your radar.
Meet & Connect with prospective customers
Have you ever tried to follow up on a sales lead, only to end up leaving one message after another in their voicemail inbox? Getting your voice heard is the most difficult part of outbound marketing, and when your business is one of many trying to gain a new client or customer, ignored messages and a lack of interest are the norm.
One of the greatest advantages of exhibiting at a business show like the South West Business Expo is that it allows you to meet and connect with prospective customers in person instead of communicating with them over the phone. On the phone, you’re just another voice – in person, you become someone that they know, recognise, and want to connect with.
Although some prospective customers will buy your product or service on the show floor, many won’t. Those that don’t commit to a deal in person, however, will become far more responsive to your sales efforts once they know you as a genuine individual instead of just another salesperson.
Strengthen your bond with existing customers
Business Shows like The South West Business Expo give you the opportunity to better connect with prospective customers, exhibiting at a business show also allows you to meet existing customers face-to-face. While most of today’s business is conducted over the email inbox or phone, face-to-face meetings are undeniably a fantastic way to do business, they are the most effective way to strengthen relationships with both prospective customers and current customers.
Have you ever had a customer double their monthly spending over email? While it’s rare for customers to commit to large deals over email or a phone call, business and trade shows are often a place for customers to approach you with their long term plans and big orders – orders that can be incredibly lucrative for you as an exhibitor.
Technology has made it easy to write off face-to-face meeting as a thing of the past, but the data doesn’t lie: face-to-face meetings at a business show are excellent for your business’ relationship with its customers.
Meet new companies that can help your business
When you are exhibiting at a business show like the South West Business Expo you’ll have the chance to interact with both prospective customers and prospective vendors. This makes shows like this an opportunity to expand your distribution and supply chain.
While your sales and marketing team focused on connecting with prospects to make new sales, your Purchasing Manager can connect with new vendors and contractors that can help your business grow. This makes a business show a two-sided opportunity for your business – one to expand its sales, and one to expand its supply chain.
Strengthen you brand
Business shows are one of the few environments where you have the same amount of access to prospective customers as your larger competitors do.
This makes them a valuable opportunity not just for direct sales and marketing, but for strengthening your brand and positioning your business as a leader in its industry.
Rapidly expand your database of sales leads
While skimming through the phone book might give you thousands of unqualified phone numbers, nothing gives you qualified leads quite like a trade show. If you’re exhibiting at a business show with thousands of attendees, you can expect over 200 business people at your exhibition stand.
That’s 200 prospective customers that you’ve personally connected with – a number that you could never hope to reach using outbound sales calls. This gives your sales team a valuable resource to market your products or services to while you focus on fulfilling the deals that you’ve closed during the show.
While cold calling and online marketing might not have the same initial expenses as a trade show, there’s no greater way to fill your contact book with prospects than a successful trade show effort.
The author, Annabel McCabe is Expo Director for the South West Business Expo which is now grown into the 2nd largest Business Expo in the Uk.
If you would like to exhibit and want to take these 5 reasons why into practice please give Annabel a call on 01392 349 130 or email firstname.lastname@example.org or you can make your enquire here She will work with you to find the best proposition for your budget.